Project Overview
Research and validation of
a new mobile website that will allow users to use the facilities of luxury hotels and resorts, without having to
pay for a room. This is done either with membership or with a
single-day guest pass.
It will also offer hotels
an opportunity to attract day guests in low-season dips, creating a
more constant revenue stream.
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Duration
3.5 weeks
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Designer
Paul Harvey
Raisa Moreira
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Role
Research
Surveys
Competitive analysis
Journey mapping
Interviews
Prototyping
Usability testing